A guest post by Steven Laine, President & CEO of Future State, President of TechServe Alliance Board of Directors. To learn more about Steven, visit his Executive Profile.
My first contact with TechServe Alliance was over 25 years ago when I attended my first Northern California chapter meeting as a recruiter. Stepping into the role of President of the Board of Directors for 2015 really got me thinking about this industry and how it has changed since my first days in the late 1980’s. Way back then, recruiting technology consisted of a well-organized series of file cabinets, each with candidate resumes (obtained by consistent & expensive Sunday newspaper classified ads). Drawer 1 was mainframe programmers; drawer 2, mainframe + online; drawer 3, mainframe + database and so on. Most of our billing consultants were in the first half of the alphabet because a recruiter would pull open the drawer containing the skillset required and start calling. The majority of orders were covered before the recruiter reached the second half of the drawer. Creative recruiters would start at the back of the drawer and reach the less-contacted resources.
Even back then, our industry faced constant change – whether it was the steady advance of new technologies and skills we needed to provide our clients, or the transition to a mature, more commoditized market for staffing with the implications on margins and control over rates. I found TSA Chapter meetings and the National content and conference to be the best places to learn what was changing, and how companies across the country were responding and adapting to be able to thrive in the new circumstances. I found that access to conversations with competitors at both the local and national level accelerated my progress along the learning curve faster than doing it solo and overall helped make the industry better over time.
Over the years it has been fascinating to see how TSA members have changed and evolved as the landscape we operate in has changed. My company has changed substantially too. For 25 years, Future State was a staff aug company focused on IT staffing in Silicon Valley, with a specialty in tech writing and training. When the industry and economy changed, we looked at the variety of ways colleagues in TSA were responding and tried many of them; we avoided the largest clients with the most onerous vendor programs (we were good at relationships, not being micro-managed), considered different industry verticals to sell to, and eventually got out of the ultra-competitive, off-shored IT arena. We used the TSA OPR reports to weigh various options to redo our business model for the next 25 years.
Future State, a member of the association for more than 2 decades, eventually chose to evolve from pure IT staff augmentation to professional services focused on helping our clients thrive through change as an Change Management consulting company. My TSA network was extremely helpful in getting ideas to consider, integrate and incorporate in to our way of working through the process.
I just returned from the first TSA Board of Directors meeting of 2015 in Tucson earlier this month and had a great time connecting with the other volunteer board members from TSA companies across the country. The association still focuses on providing information and actionable data, a legislative voice, best practices, contract templates and networking opportunities. The environment we all operate continues to be ever-changing. TSA will continue to find ways to aggressively support members companies in their success, no matter where their focus is in the IT and Engineering services sector.
I’m excited to work with the entire board to continue the legacy of TSA, examining what we do for members today, and looking ahead so the future continues to be bright for our industry and our members.
How has your business evolved in the face of the changing dynamics of the industry? How do you believe the association can help as you and your team confront the challenges and opportunities of the future?
I would love to hear from you. Email me at firstname.lastname@example.org.
As we come to the end of 2014, it seems like a great opportunity to pause and reflect on our collective efforts and accomplishments in supporting and promoting the IT and engineering staffing and solutions industry.
Every day, I’m honored to interact with an incredible group of professionals—both the individuals affiliated with our member companies as well as the association team members—who demonstrate a remarkable dedication to their mission, ascribe to the highest standards of integrity and are committed to the pursuit of excellence. From our inaugural Excellence Award winners, our 2014 Account Executive and recruiter certification program graduates, to other members who have distinguished themselves in a myriad of ways, I am extremely proud of the level of achievement demonstrated throughout the association membership.
Make a Difference in the Year Ahead
As we approach the New Year, I’d like to ask each of you to consider becoming more active and engaged with us and your industry in 2015. Joining the Association is just the first step. While we are certainly grateful for all of our members regardless of their level of participation, the fact is that it takes more than just signing up to make real progress towards fulfilling our dual mission: “to enhance the members' businesses and advance the IT and engineering staffing and solutions industry.” Although the majority of the research, programming, advocacy, and outreach emanates from headquarters, we rely on an active membership to reach ever greater heights.
A Rising Tide Lifts All Boats
Contributing to the greater industry good pays individual dividends. So what are some things you can do in 2015 to give back to our industry? Here are just a few ideas:
1. Shape Public Policy By Attending Lobby Day
Our annual Legislative Conference (Lobby Day) is TechServe Alliance's premier public policy event. While in Washington, D.C., owners and executives receive a comprehensive briefing on industry issues and the legislative process. The TechServe team arranges in-person meetings with elected officials and their staff. First-time attendees almost universally come away exhilarated---having exercised one of the fundamental rights of being an American---to petition their elected officials. Stay tuned for the dates of this Spring 2015 event---we look forward to having you join us.
2. Get in Front of Elected Officials Locally
Even if you can’t make it to Washington next year, please consider meeting with your elected official in your home district or state. We are happy to help prepare you for a visit with a variety of resources including position papers and talking points. As I mentioned in my last blog, legislative outreach is not a sprint, it’s a marathon. Constant relationship-building is a time-consuming but essential undertaking. You need to build relationships with your elected officials before you need to call upon them to help.
3. Think Globally, Act Locally
Don’t assume someone else is going to keep your industry network active. To make sure your local TechServe chapter and the national organization are delivering ROI that you expect, make suggestions and consider taking the lead on arranging a speaker you think other owners and executives would find valuable. Please also consider volunteering for a leadership position; it’s a great way to build visibility within your market. Additionally, invite a peer or colleague to join you for every chapter meeting. Just like in the staffing world, referrals are our best source for members.
In the coming year, we will be creating a number of Board Advisory Taskforces to advise the board on the most pertinent issues facing our industry and our member companies today. These taskforces will provide an invaluable mechanism to express your priorities and make your voice heard. We’re excited to share more information about this soon.
4. Do Well by Doing Good
The current talent shortage in IT and engineering has been well documented, and it is reflected in the growing inequality between supply and demand of skilled professionals. Our member companies have taken up the challenge in a number of ways. Some have established programs to train returning veterans in IT skills---both giving back to those of who have done so much for our country and developing the IT and engineering talent that our firms, their clients and our country so desperately need. Others have partnered with charitable organizations such as YearUp, Girls Who Code, i.c.stars and Code.org that have developed programs to train the programmers, engineers and technologists of tomorrow. In the short-term, you’re giving people the opportunity to build critical and marketable STEM skills. In the long-term, you’re developing domestic sources of skilled professionals to grow the talent pool.
If not you, then who?
Make it your new year’s resolution to step up and get more involved. The future of the Association and Industry depends on an active and engaged membership. While we recognize the pressures of running a business, the question remains, “If not you, then who?”
Please take a moment to comment or drop me a line about how you’re planning to give back in 2015. I’d love to hear your tangible ideas on how to address our industry’s challenges or how to avail ourselves of the opportunities that lay ahead.
Lastly, happy holidays to you and yours, and best wishes for a productive and prosperous New Year.
As the IT and Engineering staffing & solutions industry recently came together in Boca Raton, Florida for the TechServe Alliance Annual Conference to network and learn, our nation also headed to the polls for mid-term elections. While these events shared the same timing, the key takeaways could not have been more different in both style and substance.
At the conference, we recognized the 20 inaugural winners of the TechServe Alliance Excellence Awards for:
- outstanding, measurable performance
- extraordinary team productivity, and
- dedication to continuous improvement.
These were recurrent themes throughout many of the over 20 breakout sessions and 4 general sessions.
In contrast, attempting to hold our elected officials or policy-making process to these standards will sorely disappoint. What can we expect post mid-terms?
The Election: Less than Meets the Eye
While the election storyline centered on the change in party control in the Senate, the policy implications are actually less than many people think. While some pundits suggest one of the takeaways from the election is that the American people wanted both parties to work together to get things done, the system is structurally set up to yield little likelihood of progress on the big issues of the day.
Why? First, two of the three central players in the public policy process did not change: we still have a Democrat in the White House and Republican Majority in the U.S. House of Representatives (though the majority was expanded). While Republicans won a new majority in the Senate with 53 or possibly 54 seats (depending upon the outcome of the Louisiana runoff), few things of consequence advance in the Senate without at least 60 votes to defeat the threat of a filibuster. While Mitch McConnell rather than Harry Reid will set the Senate’s agenda in 2015, the new Majority Leader is unlikely to be any more successful in advancing contentious issues than the prior occupant of the office.
TechServe’s Legislative Agenda: Focused on Industry Interests
In the aftermath of the election, I have been asked how this will impact the association’s legislative agenda. While the TechServe Alliance Government Affairs Committee and ultimately our Board of Directors reviews the association’s legislative agenda annually, the election is unlikely to cause a significant shift in our public policy positions.
There are a number of reasons why there is minimal shift in our legislative agenda after each election cycle. As the association representing the IT & Engineering Staffing and Solutions industry, we rarely come out “for” or “against” a broad-based issue like immigration reform. Rather, we take a more granular approach by analyzing legislative proposals and determining if it is likely to have a positive or deleterious effect on our industry. For example, in the context of the Senate immigration reform proposal, we successfully fought back attempts to include language in the Senate bill that would have barred IT & Engineering Staffing firms from accessing the H-1B program. By limiting our public policy positions to issues that directly impact companies in our industry, we minimize the likelihood we will unnecessarily engender opposition among elected officials or within the membership on issues where we have “no dog in the fight.” While we may ramp up or ramp down our lobbying activity depending upon the political and legislative landscape, our public policy positions which seek to defend industry interests remain remarkably consistent through Democrat and Republican Administrations and no matter who holds the majority in Congress.
In it for the Long Haul: If Not Us, Who?
Experienced hands at government affairs understand that legislative outreach is not a sprint, it’s a marathon. Constant relationship-building is a time-consuming but essential undertaking. For example, for years we have been meeting with the staff of a leading member of Congress during Lobby Day (our annual legislative event where individuals affiliated with member companies travel to Washington, D.C. to lobby) on our industry-specific concerns related to the H-1B visa program. While legislation never advanced in the House, those individuals are now in the Obama Administration formulating policy on the program. While the ROI of our government affairs efforts is not always immediately discernable through pointing to a direct cause and effect relationship, remaining visible and engaged – even when nothing seems to be moving – sets you up for the future.
While I am confident the next two years will not earn either the Administration or the Congress an “Excellence Award” for outstanding, measurable performance, extraordinary productivity, or evidence of continuous improvement, future threats to your business will emerge. Rest assured, TechServe Alliance will remain vigilant, prepared and ready to protect industry interests wherever and whenever they are threatened. I hope you will stand with us. If not “us”, who?
What are your thoughts? Please reach out to us directly or via our social media channels.
So what’s next? As we prepare for the TechServe Alliance annual conference in just a few weeks, that’s a question that’s been on my mind. Every year, our community comes together to exchange ideas and learn from one another. While a major part of the formal and informal discussions at conference inevitably focus on achieving excellence in execution through proven tactics, I feel it's incumbent upon us as the industry’s trade association to concurrently drive the conversation toward strategic transformation as well. In other words, what we really need to be thinking about is the future of our industry.
Take note: disruptive change is coming. Firms that rely on a non-differentiated business model will find themselves struggling to demonstrate value and will be squeezed by ever tighter margins.
What will the new world of IT & engineering staffing and solutions look like?
Hints of the future exist in the past. Twenty years ago, the rise of job boards kept industry executives awake at night. Fear of disintermediation pushed us collectively to up our game by deepening relationships and adopting technology to improve efficiency. As it turned out, rather than ‘taking us out’, job boards actually accelerated the growth of our industry.
Today, online staffing is the perceived menace, represented by firms like eLance/oDesk, TaskRabbit and guru.com. Are these transactional services just skimming the edges of the project-based talent market, or are they setting the stage for a bigger play?
Idle threat or game changer?
At first glance, the threat seems minimal. After all, can you imagine a Fortune 500 company deploying a major global upgrade of its enterprise software using individual, bid-based contractors? Not likely. But with a combined market presence of $750 million, these services have clearly tapped into a market that has a need for qualified individuals with specialized skills.
The easier it is to search for, engage with, and deploy talent, the faster some clients will migrate to a just-in-time, self-directed resourcing model. There’s a reason online staffing expects double-digit growth in 2014 and beyond. Outside of our industry, just look at the impact of Uber. In short order, it has turned the taxi industry upside down and placed it directly in the hands of the independent service provider and consumer. In other words, it's disintermediating the long-established dominate players.
So where does that leave our industry? I would argue there will always be a place for thoughtful, mindful interactions with clients and candidates. But the tools and technology facilitating that interaction will certainly change. You can be sure we’ll be talking about that at our annual conference November 3-5 in Boca Raton, FL.
If you’re thinking about the future and not just this month’s P&L, here are some sessions you won’t want to miss:
Your Business 3.0: Capitalizing on the Forces that will Determine Success in 2015 and Beyond
Patrick Meyer, CEO, President, CMO and C-Suite Advisor
As one of our keynote speakers, Patrick will talk about how to capitalize on transformational forces, including technology, mobile, social and generational shifts, that will remake the industry and determine future success. Hear his vision of the future and what it will take to succeed with change and accelerating disruption of seemingly entrenched business models as the only constant.
Evolution & Innovation in the IT & Engineering Staffing and Solutions Industry
Moderator: John C. Larson, CEO, CPSI Consulting
Find out what progressive firms are doing today to stand out as thought leaders and enhance their value to clients. Learn how these innovators are reshaping their businesses to remain relevant and position themselves for success in an evolving marketplace.
IMPACT! Talk: Gene Holtzman, CEO & President, Mitchell Martin
Modeled after the TED Conference talks, Gene will offer his perspective in a concise talk on the future impact of technology on the industry. As a thought leader on the subject, Gene has launched an incubator to support a few among the literally hundreds of new companies that are seeking to revolutionize the human capital space.
Now, I’d love to hear from you.
As with everything TechServe does, your input is critical. I’d love to hear your ideas for my new blog. What’s on your mind? What’s keeping you up at night? What’s your big idea that’s going to drive the future of IT & engineering staffing and solutions? How should we be helping you prepare for the future? Share your thoughts on our LinkedIn page or tweet about it!
I, for one, am looking forward to seeing what comes next.